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CloudBolt Industry Insights Report:
The Truth About IT Sustainability:
Paying More Green to Get More Green
Here's what they had to say:
From Buzzwords to True Belief: 76% of respondents consider climate change an
existential threat.
IT's Growing Conscience: 78% of respondents agree that the public/private cloud
choices they make can materially affect the environment for better or worse.
IT on the Sustainability Hook: 79% of respondents indicate their IT departments are
expected to help their companies achieve specific sustainability initiatives driven by
the Board of Directors of the C-Suite.
Sustainability Matters: 67% say they definitely take a cloud vendor's
sustainability initiatives into consideration when deciding whether to do
business with that vendor.
Green Begets More Green: 79% of respondents indicate that they will
pay a PREMIUM to work with vendors who are pursuing and
incorporating sustainability into their business model (with 41% saying
that premium could be as 11-15% or more).
King of the Clouds: 62% say that AWS is winning the cloud wars while
only 31% say Azure; GCP came in at 7%
Perception = Market share: AWS is perceived as doing the most to address
sustainability and green initiatives (41%); Azure again received 31% of the votes and
20% said they weren't sure (GCP came in at 9%).
As it turns out, IT has grown an environmental conscience, and a big one at that. Previously,
Cloud decisions were based on two concrete dimensions: Compute + Cost. A third dimension
has emerged into the buying equation: Compute + Cost + CONSCIENCE. Conscience is playing
an increasingly important role in selecting cloud providers based on the provider's
environmental commitment and their impact on carbon footprint.
The Data Is In:
The Cloud is Turning Green
