Issue link: https://resources.cloudbolt.io/i/1412600
3 CloudBolt Industry Insights Report: The Truth About IT Sustainability: Paying More Green to Get More Green Conscience drives IT leaders and practitioners to be much more purposeful in the infrastructure choices they make, aiming to ensure a greener future for all. This stems from a firm belief that cloud infrastructure choices have a material impact on the environment. This impact is now seen as an urgent imperative as the majority of IT leaders (76%) see climate change as an existential threat. 76% Sustainability Pays Off The good news is that voting for sustainability pays off. As it turns out, companies that prioritize sustainability also see operational improvements, which directly translate to higher cash flows. A study conducted by Oxford University and Arabesque showed that in the overwhelming majority (88%) of companies that focused on sustainability, operational performance was improved, along with profits. As you will see, this may well be the case with cloud infrastructure, where the ongoing race to win the hearts of IT is still among the Big Three: AWS, Azure and Google. The winner thus far is AWS, yet again. Although all of the big three cloud providers have strong sustainability commitments and green initiatives, AWS is emerging as the sustainability leader. You have to give it to AWS -- constant reinvention, even when you claim the top position, and non-stop innovation, are what the new cloud order calls for. Green From The Top Down Sustainability is now a key corporate agenda item -- 79% of respondents indicate their IT departments are expected to help their companies achieve specific Sustainability initiatives driven by the Board of Directors of the C-Suite. Close to half (41%) said their company already has a sustainability initiative in place. It turns out IT has not only grown a green conscience, but is increasingly voting green when choosing their cloud vendors. 67% say that a cloud provider's sustainability initiatives are important in determining whether or not they will do business with them. When over two thirds of IT leaders consider your green credentials before doing business with you, clearly it is an important driver of cloud providers' growth and profitability. 67%